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Customer Service
and Support
Successful
businesses focus on customers needs. Both before and after the sale.
After sale support is a very important goal for any successful internet
business. The internet allows you to have a wealth of technical information
about your product or service available to your customers. This can range
from a simple FAQ to a complete trouble shooting and diagnostic system.
These systems allow your customers to solve problems on their own without
tying up your staff. In fact your staff can refer your customers to the
information available on your web site. The internet is the most interactive
medium available to continue your relationship with your customers.
To use the dating/marriage analogy again, you have to keep communicating
with your customers to stay married to them. There is no better way to
do this than with the internet.
So you
want to be on the internet, eh? Why? At this point you probably have
a much clearer picture of what you can accomplish with your web site.
Answer these questions and you are home free:
- How
can I present my business in the best possible light? (brand awareness
and image)
- What
sources of revenue can I expect from my web site? (making money)
- How
can I minimize costs with my web site? (saving money)
- How
can I provide excellent online customer service and support?
If you
can answer these four questions in a clear and concise way, you are
well on your way to online success. Now the only trick left is to make
sure that every single aspect of your site contributes to these goals.
In this way you will end up with a focused, effective site. Isn't
that what we all want anyway?
Intro
1) Build Brand Awareness
2) Make Money
3) Save Money
4) Customer Service and Support
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