Profile

Free Site

Web Design Basics

by Stevan Baird

Your customers are accessing the web. Most have little time on their hands. When a site downloads in front of them that is visually congested, has poor navigation, too much information, etc. - the 'back' button is used. Many of your customers will be new to the WWW and find the navigation confusing and difficult to use. They can be the greatest critics; they don't assume and have a fresh approach with their naivete. Taking design, with the focus on simplicity and clarity into consideration does much for increasing a web site's traffic and can make its communication a success.

Where design is concerned, simplicity covers:

• balance
• cleanliness
• straightforward navigation
• light, appropriate use of images



Clarity covers:

• no clutter (because clutter = mud)
• good use of heirarchy
• color use
• font use
• images to communicate or complement

  >>

  Intro
  1) Simplicity is Felicitous
  2) Clarity is Goooood